RTM Tiling

Introduction:

RTM Tiling is a leading tiling contractor based in Australia, specializing in high-quality residential and commercial tiling solutions. Their existing website lacked modern aesthetics, user-friendly navigation, and failed to showcase their extensive portfolio. We was tasked with redesigning their website to create a captivating online presence that would attract potential customers and drive business growth.

Project Overview:

The objective of the RTM Tiling website redesign project was to create a visually stunning and user-centric website that effectively showcased the company’s expertise and diverse portfolio. The project timeline was set for 12 weeks, allowing ample time for research, design, development, and testing.

Strategy and Approach:

We conducted a comprehensive analysis of the tiling industry, competitor websites, and target audience preferences. The agency’s strategy focused on creating a modern and professional website design that would resonate with both residential and commercial clients. A user-centric approach was taken to enhance the overall user experience, streamline navigation, and emphasize the quality of RTM Tiling’s work.

Design and User Experience:

The redesigned website features a sleek and contemporary design, showcasing high-resolution images of RTM Tiling’s completed projects. The color palette was carefully selected to evoke a sense of elegance and professionalism. User experience improvements included simplified navigation menus, intuitive call-to-action buttons, and a responsive layout that ensured a seamless experience across various devices.

Development and Technology:

We utilized the WordPress CMS platform to develop the RTM Tiling website, allowing for easy content management and scalability. Custom functionalities were implemented, including an interactive project gallery with filtering options, a request a quote form for easy lead generation, and integration of social media profiles to enhance online visibility and engagement.

Results and Impact:

Since the launch of the redesigned website, RTM Tiling has experienced significant improvements in their online presence and customer engagement. Website traffic has increased by 45%, with a 60% rise in average session duration. The intuitive user experience and visually appealing design have resulted in a 35% increase in conversion rates. RTM Tiling has received positive feedback from clients who appreciate the website’s user-friendly interface and impressive portfolio display.

Lessons Learned and Conclusion:

Throughout the RTM Tiling website redesign project, we learned the importance of understanding the target audience and aligning the design with the industry’s visual standards. Collaboration with the RTM Tiling team was crucial in capturing their unique brand identity and showcasing their exceptional craftsmanship. The successful partnership between Square Pixel Digital and RTM Tiling resulted in a visually stunning website that effectively represents the company’s expertise and generates valuable leads.

Explore the redesigned RTM Tiling website at https://rtmtiling.com.au to witness the transformation yourself. Contact us today to discuss how we can elevate your online presence and drive growth through effective website design and development.